What is SWOT analysis Strengths weakness opportunities threats Its is a strategic tool to understand the current situation of an individual or organization strengths are nothing but what u can do well, uniquely and what others think that you do well weakness is what things that you don't do well and others think that you have some weakness Opportunities are nothing we can show our best-fit skills and strengths we can analyse which threats are going to block the delivery of the best input and how we can avoid or reduce that “SWOT is cool, but strategic thinkers know that there is a point which: - Strengths become weaknesses - Weaknesses become strengths - Opportunities become threats - Threats become opportunities Strategic entrepreneurs and leaders find the greatest insights hiding behind SWOT. ” ― Richie Norton